Juice Wrld, an innovative juice supplement that claims to deliver the benefits of a healthy diet without having to rely on unhealthy processed foods, is suing juice industry giant, Juice Generation. Juice Generation is a company that was started in 1985 and has become one of the most popular manufacturers of healthy drinks and juice products in the industry. The suit was filed by Juice Generation, but it also seeks damages from Juice Wrld, which is its direct competitor, for their alleged deception and false advertising.
Juice Generation claims to provide the same quality of supplements, but they are not a part of Juice Generation. In other words, Juice Generation and Juice Wrld are two different companies with different business plans and products. Therefore, Juice Wrld can sue Juice Generation for their alleged deceptive practices and misrepresentations. In a way, they are accusing Juice Generation of doing the same thing that Juice Generation itself is alleged to be doing.
As previously mentioned, Juice Generation claims to be a leader in producing healthy, delicious juice for everyday consumption. The company is one of the biggest distributors of all organic and natural juices in the United States. In a nutshell, they claim to produce healthy, fresh and delicious beverages that are all-natural, organic and free of artificial flavorings and additives. These claims are what distinguish Juice Generation from many other juice companies. The company's mission statement states: “As a leader in the organic juice industry, we produce only the purest, freshest, and healthiest organic and natural juices and supplements available.”
Juice Generation and its distributor, Juice Wrld, claim that they do just that. However, their customers have varied opinions of what they believe their products to be, including comments that they taste like “junk food.” Moreover, some consumers say that their drinks are either too bitter or very sweet.
This lawsuit against Juice Wrld has some similarities to the lawsuit, which was filed by a manufacturer of sports drinks against their direct competitor. The company, which filed that lawsuit, Anheuser Busch, accused their rival of deceptive advertising and misrepresentation, which they claimed resulted in their consumer's inability to obtain the full value of their beverage. The company, which is suing Juice Wrld, on the other hand, is seeking monetary damages for what they perceive as an ongoing series of misrepresentations and deceptive marketing practices.
If the case is won by Juice Wrld, then they will be able to claim damages for their alleged suffering, which includes the loss of sales and the need for additional marketing efforts. in order to recover these losses. This is a win for the company who claims that it is being targeted, but the loss for the product whose label says it provides the best possible health benefits.