A few years back, my husband and I started an online marketing business with the intention of building a large downline of affiliates. My BJs MasterCard was supposed to be our representative in the online affiliate marketing world, but it didn't take long for me to realize that we were actually quite different from the crowd. It seemed as if everyone else had an automatic downline built up with their own list of people they had built their business around. That wasn't what I had in mind. I wanted a solid social network for people to get to know, and I wanted people to come to me and see what I could do for them.
We launched on the My BJs MasterCard site, and things started going well. People were signing up every day. As we were building our list, I realized that this was a good way to grow my business. But then, slowly but surely, we saw a steady decline in sign ups, which lead us to believe that maybe people weren't as interested in the products as we thought.
Instead of moving on, we decided to give the BJs MasterCard another try. The results were better than we had hoped for. We had a great time promoting our social network, and there is even an opportunity for one lucky owner to join! That was one of the nicest parts of the card.
So, why did we move back to our original social network? In the short term, it worked. Our customers were signing up and buying products. People were sharing and tweeting about us. We were making lots of sales and getting lots of new friends.
However, it didn't continue to work the way we expected. Our sales started dropping. Our leads kept dwindling. Instead of our customers being excited about buying products or signing up for more offers, they started leaving in droves. They were canceling orders, un-subscribing to our lists, and even transferring their business to someone else.
So, what happened? We decided to give BJs MasterCard another try. Instead of putting all of our eggs in one basket (our social network), we decided to spread out our wings. Instead of focusing on one client at a time, we now have clients that are interested in our products and services from a variety of different industries.
This has been working wonders for our business. Instead of seeing our business slowly decline, it has actually increased. We are now seeing more interest in our products and services! We have an increase of new business leads signing up on a daily basis. And we aren't losing any more customers to the competition.
When we launched BJs MasterCard, we made one of the best marketing mistakes of our online career! We had to use Facebook. There is no other place like Facebook when it comes to promoting a business. However, there are other social networks besides Facebook that can be used for marketing. Social media is a constantly growing industry and with time, I am sure BJs MasterCard will be just as prominent as the other social network sites!
Social networking is becoming a part of how we market and promote our business. It's become all too easy to connect with friends and family on these sites. You never know who might be reading your latest blog entry, or enjoying the funny videos you made. Everyone enjoys connecting with friends and family and using a social network to do just that! The good news is that with so many options available to us, there is no reason to limit ourselves to only social network sites when it comes to marketing.
The best way to go about marketing your BJs MasterCard is to combine different forms of social media. I recommend that you set up a blog on your company's website so that you can gain exposure for it. Then you should immediately create a page on your social network of choice. If your company specializes in SEO, you could utilize the SEO theme for your page as well. The idea is to make your business and your website easily accessible to your target audience.
I highly recommend setting up a Facebook page in your My BMJ MasterCard area. Set it up like a fan page, where everyone can 'like' your page to show you their friendship. This is a great way to share your posts and keep in touch with your customer base. The more people that you can reach through this strategy, the more chance you have of gaining new customers. Another option would be joining a group that focuses on the SEO industry. You could discuss your marketing strategies or answer questions from members.
My BJs MasterCard blog isn't just a place to post business updates; it's also a great place to get involved in discussions or answer questions from prospects and current customers. These are all things that can be done through social network sites. You need to think about how you can use the tools that are out there to make your business a lot more successful. So take some time and consider the options!