Credit One Bank, N.A, also known as Credit One Bank, is an internationally recognized bank and financial services firm specializing in credit cards, merchant cash advances and personal loans. It is wholly owned by Credit One Financial Corporation, also known as Chase Bank. The company was started in 1977 by a group of highly successful entrepreneurs headed by Robert Kiyosaki. They were known for their innovative and entrepreneurial thinking, and they wanted to develop credit-card processing technology that would make it easier for people to do business. They also wanted to provide low-cost or no-charge ATM services.
Kiyosaki and others went to great lengths to advertise the bank as a leader in credit card processing. They published numerous articles and books on the advantages of using Credit One for your purchases, and they even appeared on numerous television news shows. They had a strong advertising campaign, and it was widely advertised. However, many of their customers became disillusioned with their product, and lost confidence in the bank. They filed a complaint with the Better Business Bureau, claiming unfair treatment and unsatisfactory customer service.
Kiyosaki finally decided to take his business to the next level, so he bought a controlling interest in Credit One. As part of the transaction, he sold his stake in the company to Credit One and became its president. He is now the largest shareholder and has the power to make strategic decisions. One of his goals is to improve the company's reputation. In November 2021, the bank changed its customer service number, which had been a secret, from seven digits to three digits. Mr. Kiyosaki hopes this will improve the company's standing in the public eye.
A few weeks later, the company introduced a new customer service number that had a typewritten appearance. The new customer service number looked more like a telephone number and was printed on white paper. The number also had a red dot at the top. This new customer service number was introduced as “KB#100.” According to Kiyosaki, “People were calling us all the time with questions about the number. People weren't recognizing the numbers and wondering who it was belong to.”
Kiyosaki also wants to create a culture at Credit One where the customer service number is taken very seriously. He says, “You can't just give out any old customer service number; it has to be a number that is meaningful to the customer. It's got to say something about the bank that they are handling. It's got to say something about the customer and what we can do for them.”
Kiyosaki also wants to create an atmosphere in which customers feel comfortable and know that if they have any questions, there is someone to speak to. He explains, “If you don't have a customer service number, people are going to call the bank. They are going to talk to a real person and the representative will ask them a question and when the customer answers, they want to make sure they understand and feel comfortable because they know that the representative is not just sitting there waiting for them to ask their question again.
Kiyosaki also wants to train all of the representatives on how to handle calls and handle customers. He stresses, “We have to treat each customer differently because we have a different set of values and expectations. We have to get to know our people and make sure that we are training them the right way. Sometimes when people come in and don't have any idea how to handle something, you have to let them know that you appreciate their attitude and style and that you want to work with them to create the best customer experience possible.”
By having a customer service number on hand and explaining what it means when someone calls, Kiyosaki and the rest of the team at Wells Fargo can help customers feel welcome when they come into their offices. Kiyosaki realizes that some banks do not have this simple tool. “If the bank had a phone number where people could leave a message and ask a question, they would see that as a benefit and they may call back right away,” he points out. This one phone call could save a customer an entire evening or a day of frustration.