An off white background for a logo can sometimes be more effective than a full color one. Since there is less detail in the black and white design, it draws the eye to the logo itself. The lighter background, the easier the eye will focus on the logo, especially when people are looking at it close up. The off white background is also simpler than a colored background, which can make it look more professional. It's important to remember that your logo should fit perfectly with the off white color, since too much contrast can ruin the brand.
Many businesses choose a black background for their logo because they believe it creates an “immediate” connection with their customers. Black letters against a white backdrop can be very intimidating, but if done correctly, it can convey a sense of authority and professionalism. If your business is using black lettering as its brand identity, the off white version will give your logo a bit of an edge.
In order to use black lettering to create this effect, you will need to add a small amount of black to the design. This can be as little as 2 or just a few pixels, depending on the size of the text you are trying to display. It can be anywhere from one to two pixels, so even a space of two pixels can make a big difference when it comes to creating a professional look.
When using off white lettering, it's important to make sure the colors match up. Too much or too little black can make the text hard to read. This is especially true if you have a lot of white spaces. Try not to make the background color be too dark, or the black lettering will just look strange.
The best thing to do is to create an off white background that is as close to perfect as you can get. Then you can add your logo and any other details you like. Make sure to keep the rest of the design black. You can even add a small splash of color with a little black brush.
To add some personality to your logo, try playing around with different colorings for the text. This can include creating a dark black with lots of white. Or you can use white with a lighter black for a striking contrast. You can even get really crazy with the color. Just make sure the text is readable and easy to read on the white background.
Another great way to create an off white background that is professional is to use a logo that is in black and white. This way, you can simply layer the two and create a classy look. You could even add a little bit of black lettering to break up the white background. This is a great option for a business that has a logo that is printed in black or another darker color.
If you have a black and white photograph you would be crazy not to add black lettering to it. The best way to do this is with a little bit of black paint or with a brush. It will still be a professional looking splash of color that is eye catching. You can even layer your off white background with a little black paint if you want.
You could even use a small photo of your company's logo or of the product you are selling as your off white logo. Again, make sure it is legible and easy to read. Some off white images include nature, cars, trees, flowers, and even art work. Whatever photo you decide to use make sure it is large enough to be able to enlarge without becoming too small.
Don't forget to make the text of your logo big and bold. Black lettering can be very effective in making your logo pop. It doesn't even have to be real letters, just the outline of letters will do.
Here's one last tip. If you really want to get some great results with your off white background, make sure the size is bigger than you need. That way you don't have to cut any corners when you print your off white brochure. Remember that this is going to be the first thing a visitor to your web site sees so you want to give them the best experience possible. So the larger the font and the easier it is to read, the better! It also gives a much more professional look.