Planet Fitness is an American franchise and owner of several fitness centres located in Hampton, New Hampshire. The business claims it has 2,099 clubs, which makes it one of the biggest fitness club franchises in number of locations and number of members. Planet Fitness has branches in Canada and New Zealand as well. It targets a population of 30 plus people. Planet Fitness was started by a fitness buff who developed a program to promote physical activity and achieve optimum health through better diet and exercise. The company is said to have become successful because it provides a positive alternative to typical exercise programs and the environment is a kinder and friendlier to the body.
Planet Fitness gyms are open 24 hours a day seven days a week. They provide personal trainers, instructors, meal plans and weight loss aids for overweight people. One can find any kind of equipment or workout equipment from treadmills, stationary bikes, ellipticals, rowing machines, free weights and resistance bands to improve their level of fitness. The gym offers a variety of training levels to help clients improve their overall health. One can join for a simple membership fee and be a member for several years and use the gym as one of their only ways of living a healthy lifestyle.
The fitness health club has several clubs in New Hampshire including the Planet Fitness New Hampshire Beach Club and the Hampton Beach Club. The club offers classes in aerobics, yoga, cardio, kickboxing and resistance training. Each club has its own coaches with whom one can discuss various issues related to health. These coaches are friendly and have all the knowledge about the club to help one get fit. One can use the free zones in the gym to do extra workouts or just relax.
If one cannot afford a gym membership, he can try getting a treadmill at the Planet Fitness New Hampshire Beach Club or the Hampton Beach Club. The equipment is reasonably priced and can be used by beginners. The instructors in these fitness gyms are very efficient and provide effective tips on how to use the equipment effectively. Some of the machines include the stepper, treadmill and elliptical machines. One can also sign up for a personal training session at any of the gyms in New Hampshire.
Planet Fitness has franchises in the states of Arkansas, Colorado, Florida, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Oregon and Pennsylvania. This company has outlets in the majority of the states in the United States apart from the state of Alaska. There is also a company associated with this venture called “Reebok”. This franchise is under the umbrella of “EA Sports”, a division of the Electronic Arts Inc. The names of these companies do not appear to be similar and this may be due to the fact that the names of these sports franchises are based on the names of popular sport teams.
Planet Fitness was the second most successful franchise as far as sales are concerned, being overtaken only by the Planet Fitness Home gym. The biggest loser in the Planet Fitness franchise is evidently the residents of the State of Massachusetts. This is because the residents of Massachusetts did not like to lose the opportunity to get in shape using the facilities provided by Planet Fitness. The loss of membership in these gyms has meant a loss in income for the residents of Massachusetts and they are not happy about that.
This loss of income has meant a reduction in the number of customers who visited Planet Fitness every month and a reduction in the amount of money which they spent on the fitness machines. If the same situation had happened with any other fitness firm the initial investment would have been incalculable. However, it is obvious that there is no hidden cost in a franchise. The first investment made by Planet Fitness was an investment in a profitable business. Had that initial investment been in another company, it is quite possible that Planet Fitness would have been unable to get its foot onto the fitness bandwagon.
One of the reasons why Planet Fitness was able to get a toe hold on the fitness market is that it had excellent marketing and advertising. Though the gym started with a bang, it was shrewd to launch two different gyms, the Free Zoning and the Flex Zone. Though both gyms received good response from the public, it took some time for the Free Zoning to attract subscribers and customers. The second gym, the Flex Zone saw a marked increase in membership within a short span of time. Planet Fitness realized that those subscribers who got involved with the Flex Zone were repeat subscribers and that in turn led to building an enormous customer base.