Typography refers to the arrangement of characters in the text or any other type of graphical representation. The typeface and other decorative aspects of typography are what distinguishes a web designer from a regular Joe. A professional designer must master typography and it's variations to create an attractive design. In fact, it's not just a designer's job; today it's an art that can be applied to practically anything that needs to be designed.
Typography is the foundation for designing a lot of things, including logos, banners, websites, books, magazines and even awards. Without typography, these things wouldn't be possible. The uses of typography can be so wide that it would be impossible to ever discuss them all. It's one of the most important aspects of designing because it tells the story of the design. It tells the designer how his or her design will look like when complete.
Before we get into the specifics, it's important to understand first why typography is so crucial in the design process. For example, let's say that you want people to find your blog because of the title. Choosing the right typography in the title tags and elsewhere on the page will make it easy for people to find you. It is one of the key elements in SEO, or search engine optimization.
Another way that typography can be useful in the design process is when people are trying to read the text. Let's say that your text is too tiny or has wrong characters. These things will definitely affect the reader's ability to comprehend what you're trying to say. You probably wouldn't want to have small words printed on a big piece of paper and you certainly don't want people to be squinting when they read your text.
Now that you've understood the importance of typography, let's take a look at some different font families. The font family that you choose will determine the overall look and feel of your design. There are basically four different font families that you can choose from. They are Times New Roman, Arial, Helvetica, and Palatino Linotype.
When choosing a font family, think about how the text looks when you're reading it and how it looks when you're not reading it. If you're someone who reads a lot of fancy fiction books or magazines, opt for something a bit more elegant like maybe Georgia Papadino or maybe Vera Linotype. If you're into art and you think the design in your favorite magazine is beautiful, maybe Helvetica would be a good choice. And if you're more into business letter styles, maybe Arial would do. Don't go too wild with it, keep it simple and elegant so that people get the message you want to get across.
Just because a font family is easy to read doesn't mean you shouldn't pick it wisely. You should also consider other aspects of the design. For example, what kind of background colors will the typography be set against and what kind of shadows will be added? All these factors add up to form a wonderful look that is unique to your website and to your brand.
Fonts have a lot to do with how readable your website is and how user-friendly it is as well. Take some time to think about what your typography choice will do for you and your design so that you can create the best designs possible. If you don't know much about typography, there are plenty of online resources you can use to get an understanding of it before you go ahead and choose a font.
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