One of the key things to think about when beginning a new business in real estate is what type of real estate business cards you need to be using. Standard black paper is often a very cost-effective choice for those who hand out several real estate cards, while ultra-thick and premium paper improve the look and feel of even plain printed materials. For clients and customers, a quality card with attractive pictures and bold lettering can really standout. But before you head out to your local printer to start printing, there are some things that you should know.
Using Great fonts is always a good thing. You don't have to choose one of the most popular fonts available. In fact,rial is often overlooked because it lacks the weight and sheen of some of the more popular fonts. However, it's great for real estate business cards because it's easy on the eye. It's also a relatively inexpensive font.
Another great thing to have on your real estate business cards is a nice picture of the brand. In general, the bigger the brand, the better the photo and headshot, as they will help build brand recognition for the company. While you don't want to cut corners when it comes to the brand, you do need to make sure that your photo and headshot speak volumes about your business. Avoid stock photos that show your office furniture or other office pieces in a manner that makes them seem drab and without personality.
Another thing to note when it comes to designing your real estate business cards is white space. While you don't need to fill up your cards with too much white space, you do need to make sure that you leave enough space to effectively display all of your contact information. Even if you're using an overhead camera, it's still a good idea to have a clear view of the contact information so people can see who they are calling. A lot of people make the mistake of including only their phone number and their email address, which can cause confusion and lead to calls from prospective customers that can be quite frustrating.
As you think about how you want your real estate business cards to look, think about what kind of message you would like to convey to your customers. For instance, would you like to have a sleek, modern feel, with simple lines and an elegant design? Or do you prefer a more vintage or traditional look, with lots of color and lined white space? The choice is really up to you and will be affected by the branding that you choose for your business card, but the colors and other elements you use in the cards should always tie in with your brand.
One way to make your real estate business cards stand out from the competition is to have a graphic designer create a design that is bold and bright. One way to find graphic designers in your area is by looking online. You will find many talented individuals who will create amazing business card designs for a fraction of what you would normally pay for the service. If you want a really unique design, you might consider having a professional create a custom designed business card for you. This can be expensive, but it certainly shows that you have a high quality product to offer and will stand out from the crowd.
As you think about how you want your real estate business cards to look, remember to leave room for all of your contact information. The address is always the first thing that someone will see, so don't leave anything else on the card. You'll want to leave a phone number and a street address as well as an email address. By leaving this information on the card, you'll also be able to include a map of your office, so that customers can find you easily.
One last thing that you should always do when designing your real estate business cards is to get the best printing quality that you can afford. If you aren't going to spend the money on this aspect of the project, then don't bother with it at all. Your cards are supposed to represent you and get your potential clients to contact you, not confuse you with cheaper cards that won't impress them.