When was the last time you saw your old Visa logo? If it's been awhile, then chances are you've forgotten what it used to look like. The old Visa logo was a simple green and white check mark. That of course, is the all-time old Visa logo. There's nothing special about it at all.
However, what it really does represent is your company's brand. Whether it be old or new, no matter how long it has been in existence, it can still represent your company, whatever it was once. As with everything else in the business world, there is always a new trend and new looks. Just because your Visa has stayed pretty much the same over the years doesn't mean it hasn't had some changes made to it. It is important to keep an eye on what your logos look like and how they are perceived by consumers.
What do consumers see in their minds when they think of your Visa? Most often, they think of a big, wide, logo large enough to represent your entire company. Sometimes they think of a logo that spans the length of your Visa. And then, of course, there are those who envision something a little bit smaller, perhaps a logo with one or two horizontal lines – a classic, old-time Visa. Regardless of what they think of your old logo, there are still ways in which you can subtly bring the image of your company into the lives of current Visa consumers.
One way to bring the image of your company back is to use the old Visa symbol inside a new context. For instance, instead of just having your Visa located on the envelope as it comes from the bank, have it incorporated into the design of your envelopes. Embellishing a set of business cards with a Visa logo will not only get your name in front of countless customers, it will also help you brand yourself as a professional. Using the old Visa symbol within a new context is just as effective. All you have to do is alter the way people think about Visa when they think of your business.
Have your logo undergo a complete makeover. If you're redesigning your old Visa emblem, consider doing so in a way that will subtly recall the good old times when Visa was the symbol of financial strength. Consider changing your logo to a more simplistic, yet eye-catching design. This may require a little creativity, but if you're willing to experiment, you'll likely come up with something eye-catching and original.
Do you have any current designs in mind for your logo? If you have no current graphics in mind, don't worry. Just because you haven't designed a logo in years doesn't mean that you can't come up with something original and distinctive. All you need to do is to take a look through some of the latest Visa designs that are available online. You might be surprised at what you come up with.
Don't fall into the trap of using your old logo for branding purposes. Make sure you give this new design a thorough inspection before you implement it in any part of your business operations. Visa is one of the most trusted names in the business world. You wouldn't want to risk putting your reputation on the line by giving in to an unprofessional redesign. The old logo will not only keep you from receiving the respect you deserve, it will also cause your customers to question everything you are doing.
As you can see, getting your old Visa logo a redo is simple and easy. It doesn't take long and it won't cost you an arm and a leg. It's a great way to refresh your image and to keep your customers loyal to you. It's a small price to pay for the advantages that await you. Don't wait until your business starts experiencing problems before giving this old logo the professional overhaul it deserves.